Dominate One Segment, Then Expand
Chasing multiple customer segments feels like the safe bet. It's usually the reason deals stall. Geoffrey Moore's advice from Crossing the Chasm still works - here's why, and how to apply it.
guideThe Founder's Guide to Senior Hires
Hiring senior talent at the wrong time or for the wrong reasons burns runway fast. When to hire your first VP of Sales or head of product, what to look for, and how to run a process that actually works.
guideEveryone Says It's Exciting, But Nothing's Happening
The disconnect between early excitement and actual sales is painful for deep tech founders. Here's why it happens — three critical disconnects — and how to bridge the gap between enthusiastic nods and signed contracts.
frameworkFrom POC Failures to Predictable Sales: Using BANT and MEDDIC in Enterprise Sales
Your POCs aren't converting because you're qualifying on hope, not data. Here's how to use the MEDDIC framework with AI to score deals objectively - without hiring a £150K VP of Sales.
guide90-Day Sales Scorecard: Is Your Head of Sales Fit for Purpose?
You hired a head of sales but you're still missing targets. Five measurable metrics to evaluate whether the problem is your sales leader, your product-market fit, or both — before you make an expensive mistake.