framework
Understanding Customer Progress Drives Product Adoption
Most deep tech founders lead with technology instead of customer progress. The Jobs to Be Done framework — and its Four Forces of Progress — helps you position your product around what customers actually hire you to do.
frameworkHow to Identify Your Customers' Burning Needs
Successful products satisfy burning needs, not interesting ones. A practical method for discovering, validating, and communicating customer needs — using JTBD interviews, needs surveys, and a framework that aligns your whole team.